Mini Book Review: It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden

It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Book Review:

This book was a gift from a friend and I appreciate that he told me that this book is one of his favorite books. I enjoy this book and I didn’t expect that it will change or at least, trigger my motivations in life. It made me look back on what I wanted to do in my life and the life goals that I want to achieve. This book, even if short, made me realized some things and give me a new perspective regarding failures, mistakes, and struggles. It is one of those books that you won’t pick up but once you do, you just want to see the end of it.

It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden is a short book that will make you inspired in life. It is a good book to start off my 2020, probably not the best, but a good book that will introduce you to the hidden businessman within yourself.

My Ratings: 4 Stars.

Amazon | Barnes & Noble | Book Depository | Libro.FM


Paul Arden (7 April 1940 – 2 April 2008) was an influential author of several books on advertising and motivation including “Whatever You Think, Think The Opposite” and “It’s Not How Good You Are, It’s How Good You Want To Be” and a former creative director for Saatchi and Saatchi at the height of their advertising might.
In 1987 Arden was appointed executive creative director. He has spent 14 years with the agency, handling accounts of British Airways, Anchor Butter, Toyota, Ryvita, Nivea, Trust House Forte, Alexon Group and Fuji among others. His British Airways campaigns continue to be remembered as one of the greatest advertising campaigns of all time, changing the fortunes of the airline.
“Arden was the ringmaster behind the whole creative circus that saw British Airways become ‘The World’s Favourite Airline’, The Independent become the new intelligentsia’s favourite newspaper, Margaret Thatcher the nation’s favourite leader and Silk Cut their favourite fag.” Dave Trott, The Independent
“Tempestuous advertising director who thought up memorable campaigns for Silk Cut, BA and The Independent” Times Online
Arden chose to leave Saatchi & Saatchi in 1992 but remained a key consultant for the agency until 1995.

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